Traffic Allocation

By default, Optimizely allocates 100% of visitors to experiments and distributes traffic equally among variations. Read on to learn how to control traffic allocation and distribution in Optimizely classic.
 
Ascend uses it’s unique evolutionary algorithms approach to drive traffic to “active” candidates while an experiment is running. This is handled automatically by Ascend. You can, however, select how much of the overall traffic to your site or specific audience you’re targeting should be allocated into the experiment. 
 
The steps to configuring the traffic allocation percentage are listed below: 
 
Step 1: Go to the experiments dashboard
Step 2: Click “New Experiment"
Step 3: Set the traffic allocation percentage 
Step 5: Click “Save Experiment"
 
TrafficAllocation1.gif
 
What if I didn’t set the traffic allocation for the experiment I already created? 
 
Here are the steps to configuring the traffic allocation for an experiment that’s already been created. 
 
Step 1: Go to the experiments dashboard
Step 2: Click the three dots next to the experiment you want to copy
Step 3: Click “Copy”
Step 4: Set the traffic allocation percentage 
Step 5: Click “Copy Experiment” Tab
Step 6: Click “Save Experiment"
 
TrafficAllocation2.gif
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