Ascend Audience Filters

Overview

Audience filters are groups of rules that allow Ascend users to customize the type of visitor that can be considered for exposure to an Ascend experiment. Multiple audiences can be applied to a single experiment.

A simple use case might be device type ‘mobile’ users who arrive on the site with the ‘url parameter’ of utm_campaign=facebookad1. The ruleset for this would be the following:

Device equals mobile

AND

URL parameter equals utm_campaign = facebookad1.

 

You can create a single ‘rule’ or a ‘group’ of ‘rules.’ For instance, let’s say that you’d like to create a ‘group’ that is defined by the following ‘rules’:

 

Device = Mobile

Platform = Android

Location = San Francisco

 

This group is now effectively a single ‘segment’ that includes targeting of mobile android device users in San Francisco. The ‘groups’ convention allows you to use complex AND or OR logic to define your segments.

 

Some example use cases:

 

Mobile users in a geographic region.

Desktop users coming in on the URL parameter ‘utm_source=google’ and who have  return visitor cookie.





Below is an initial list of dimensions, operators, and inputs:

 

Dimension

Operators

Pre-populated or Accepted Inputs

Device

Equal

Not Equal

Mobile

Desktop

Tablet

Platform

Equal

Not Equal

Windows

iOS

MacOS

Android

Linux

Query String Param

Equal

Not Equal

Contains

Not Contains

Exists

String input: Parameter name (utm_campaign) and parameter value (facebookad1).

IP Address

Equal

Not Equal

Regex Match

Not Regex Match

Starts With

String input: 192.168.1.1

Location

Equal

Not Equal

Dropdown of GEOIP based locations.

Referrer URL

Equal

Not Equal

Regex Match

Not Regex Match

Starts With

String input: http(s)://www.test.com

Cookie

Equal

Not Equal

Contains

Not Contains

Exists

String input: Cookie value name (dca1) and value name (12345).




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